KFC has just introduced its new meal “Smart box” on an OOH campaign by Americana Group, only two months following their last outdoor campaign in December for their Festive buckets. Definitely, KFC is in no desperate need to find new ways for differentiation and unique standing in the market. Introducing their new saving meal, they stick to their classic style of presenting the meal’s components in a clear vision, alongside the meal’s name; “Smart box”, with their soda partner Pepsi. Highlighting the meal’s price in red, KFC is delivering its message, that the new pocket-friendly meal is a smart deal. KFC called-to-action of ordering through their website, appearing on a visible red strip as well, right above their well-known hotline. The new KFC box appeared on Cairo’s billboards on the second week of February, using uni-poles, and a combination of billboards across different locations in Cairo, Egypt.
