Garnier has launched its OOH awareness campaign for the new skincare cream "Fast Fairness" featuring actress Hend Sabry; Granier's brand ambassador.
Although Hend Sabry is a superstar who undoubtedly catches your attention, Garnier couldn't resist the urge to go creative anyway. In addition to their celebrity branding marketing technique, they used die-cuts, illustrating a huge 3D lemon splashing out of the "Fast Fairness" bottle, obviously, named so due to its rapid effect. Supporting the visual, the campaign's ad copy says that the new cream contains lemon and vitamin C three times more than the usual ones, as well as highlighting its protection from harmful sun rays in a clear orange strip.
The campaign surfaced on Cairo's billboards at the beginning of February, it appears on a uni-pole, double-decker pole, plus a special production –die-cut- in different locations across Cairo, Egypt
Industry: Cosmetics & Personal Care
Brand: Garnier
OOH Size: die-cut | Double-decker Pole | Gate | Uni-Pole
Country: Egypt
Region: North Africa
Tags: Brand Ambassador | Hend Sabry | Product Launch | Special Production
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.