Jebal  EL Sokhna by Pioneers Real Estate (PRE) is making a remarkable appearance on the roads of Cairo, Egypt to spread their wings with a branding OOH campaign, using cheerful colors and well-distributed outdoor media plan.

The campaign is using solid and strong colors, filling the billboards with joyful vibes to introduce their logo in a huge font, with multiple hashtags that describes every color such as “#Cheerful orange”, “#Healthy Blue”, “#Jolly green” to refer that Jebal is where you can spend your hot vacation, relax as much as you can, in addition to getting freshened.

Using uni-poles, billboards, mega-signs and double-decker poles to show up with their huge media plan, the campaign was out there during the second week of February in lots of locations across Greater Cairo.

PRE introduces to Egypt’s billboards a “Spectrum of emotions” in Jebal-00
PRE introduces to Egypt’s billboards a “Spectrum of emotions” in Jebal-00

The Art & Science of OOH

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