Chicken Tikka doubles the chicken dose on Cairo's billboards

Americana Group is making sure chicken lovers don't miss the opportunity to have more of their favorite Tikka's grilled chicken at a lower price with a promotional out-of-home campaign, just like their last October's OOH campaign. 

Taking advantage of the lovely atmosphere inspired by Valentine's on February, Chicken Tikka decided to offer two meals with nearly the price of one. Using two inverted twos in their visual, Tikka creatively structured a heart shape, matching their offer of two meals with the Valentine's mood in a simple manner, adding "تكتين لكل اثنين"  as a slogan, which simply means "Two Tikkas for each couple". To sum it up, you may love cracking bones while eating chicken, or maybe you don't have the patience so you prefer it boneless, either way, Tikka got your taste served on the table with two meals for both preferences.      

The offer appeared on Cairo's billboards on the very first week of February, using uni-poles, double-decker poles, and mega-signs across several locations in Cairo, Egypt