Latest OOH campaign from fast food restaurant KFC showcases their popular Dinner Combo with its varied array of components, after releasing their the “Stacker Combo” campaign from last month in July.

Focusing on individual meals but keeps the emphasis on their big size with the slogan “Big is big”. The ads portray the meals over a white background and seems like the usual branded elements of KFC Arabia have been given a nice twist to change the look of the brand’s outdoor campaigns. 

Replacing messages in their usual locations, the campaign uses uni-poles, double-decker poles and mega-signs in several locations across Greater Cairo.

KFC’s Dinner combo hits the billboards-00
KFC’s Dinner combo hits the billboards-00

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