Beyti introduces their rebranded bottle to Cairo’s billboards with die-cuts

Familiar with looking creative on the billboards of Cairo, IDJ has repeated the successful pattern with its leading beverages brand Beyti with another creative out-of-home campaign to introduce their rebranded bottle to the billboards of Cairo, Egypt.

Beyti has a rich history with die-cuts in the OOH market, starting with its iconic 2018’s OOH branding campaign, followed by their awareness campaign in the same year, and finally their 2019 Egypt’s governorates concept based campaign. This time, the campaign is announcing that “The bottle is now transparent” so you could “Get the best out of it” and see it with your bare eyes, displaying their regular famous different flavors.

The creative campaign popped up on the roads during the last week of January, using double-decker poles, un-poles, mega-signs and billboards and die-cuts in various locations across Greater Cairo.