Familiar with looking creative on the billboards of Cairo, IDJ has repeated the successful pattern with its leading beverages brand Beyti with another creative out-of-home campaign to introduce their rebranded bottle to the billboards of Cairo, Egypt.
Beyti has a rich history with die-cuts in the OOH market, starting with its iconic 2018’s OOH branding campaign, followed by their awareness campaign in the same year, and finally their 2019 Egypt’s governorates concept based campaign. This time, the campaign is announcing that “The bottle is now transparent” so you could “Get the best out of it” and see it with your bare eyes, displaying their regular famous different flavors.
The creative campaign popped up on the roads during the last week of January, using double-decker poles, un-poles, mega-signs and billboards and die-cuts in various locations across Greater Cairo.
Industry: Food & Beverages
Brand: Beyti
Advertiser: IDJ Egypt
OOH Size: Billboard | die-cut | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Country: Egypt
Region: North Africa
Tags: die-cut | Special Production
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.