Upgrading their OOH campaign with the same emotional marketing strategy on Cairo’s billboards, leading Beverages Company Coca-Cola appeared once again to complete the story they have been narrating on the roads, featuring Karim Abdel Aziz and Ahmed Dash.

Coca-Cola is using celebrity endorsement marketing strategy to connect the dots of the emotional connection they have been building with their audiences since 1886. Following their branding guidelines for years, Coca-Cola is turning to a red background with their previous visuals and the upgraded ones, featuring actor Karim Abdel Aziz and rising star Ahmed Dash to align the multi-channel campaign with each other, telling a story of family, gatherings, and sharing. The campaign is using the same ad copy to reinforce the brand’s message. Caught the eyes of everyone, the visuals include a deceptively simple move by placing the two stars each in an individual visual displayed on uni-poles facing each other to make a storytelling gate with their OOH media plan.

Spotted during the first week of February, the campaign is using double-decker poles, uni-poles, billboards, mega-signs, and digital-out-of-home media (DOOH) in different locations to shows their huge media plan across Greater Cairo.

Coca-Cola upgrades their OOH campaign to feature Karim Abdel Aziz & Ahmed Dash-00
Coca-Cola upgrades their OOH campaign to feature Karim Abdel Aziz & Ahmed Dash-00

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