Empowering people to snack right, Mondelēz Egypt Foods has been heavily appearing on the roads of Cairo to promote their number one Confectionary brand Cadbury Dairy Milk’s new product Crispello with an out-of-home campaign.
Presenting new products to their audiences every now and then, Cadbury Dairy Milk has been on the roads of Greater Cairo, introducing confectionaries such as their OOH campaign for 5-star, their new Ice Cream, Bubbly chocolate, Marvellous and more. The visuals are complemented with different OOH combinations that create an eye-catching look on the roads, introducing their brand new chocolate “Crispello” as mentioned in the ad copy on their branded purple background and a splash of colors that suits the brand’s nature. The ad copy shows their slogan “A crispy chocolate that crunches”, adding another slogan “With them, chocolates taste better”.
Launched during the first week of February, the campaign appeared on many combinations, consisting of mega-signs, billboards, and a butterfly double-decker in many prime locations across Greater.
Industry: Food & Beverages
Brand: Cadbury Dairy Milk
Advertiser: Mondelēz Egypt Foods
OOH Size: Billboard | Gate | Mega-Sign | Butterfly Double-decker
Region: North Africa
Tags: Dairy Product | Global Brand | Massive Campaign | Product Launch | Cadbury Crispello | Confectionary Products
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