One of the leading banking groups in the region, Emirates NBD Bank has launched an outdoor advertising campaign to brand their loans cashback service on the billboards of Cairo.
The campaign is heavily turning to using lots of ad copy to introduce their offer, encouraging you to “Enjoy a cashback on your loan and a credit card free for life without admin fees when transferring your outstanding balances from any bank to Emirates NBD” where you can take advantage of the “More cash, less installments” offer. The bottom side is smartly used as a CTA with the bank’s website URL and hotline displayed there.
Using uni-poles, double-decker poles and mega-signs, the campaign was out there during the last week of January in various locations across Greater Cairo.
Brand: Emirates NBD Egypt
Advertiser: Emirates NBD Bank
OOH Size: Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
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