Real Estate developer OUD, part of Oriental Weavers Group, has switched locations for their outdoor campaign of Heliopolis Hills to advertise the release of Phase III of the project.

The campaign was originally launched in April with the slogan “Achieving a dream”, but soon evolved from its original abstract landscape views to more specific ads showcasing the actual home units of the compound.

The current ongoing campaign includes ad copy that reads “Dream that you live in a villa without leaving Cairo” and announces the release of phase III of the project in Obour City.

Using mega-signs, uni-poles and ouble-decker poles, the campaign has switched locations across the city to reach a wider target audience.

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