Showing off its new big size with an outdoor advertising campaign, Al Ahram Beverages Company is returning to the OOH arena to brand its number one beverage Fayrouz, after their last out-of-home campaign in 2018.

Announcing their new size on the billboards of Cairo, Fayrouz is using their branded colors as a background to show more of their identity, displaying the new cans with a huge shadow behind it, which leads us to the ad copy that dares people “Nobody can stand to it”, while their Arabic tagline translates to “Fayrouz is yours”. 

The campaign popped up on the roads during the last week of January, using uni-poles and double-decker poles in many locations across Greater Cairo.

Al Ahram promotes “Fayrouz is yours” on Cairo’s billboards-00
Al Ahram promotes “Fayrouz is yours” on Cairo’s billboards-00

The Art & Science of OOH

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