Snack tycoon and one of the market’s leaders Edita Egypt has released an out-of-home campaign to promote their delicious product Hohos on the billboards of Cairo, Egypt, after their OOH campaign for Todo earlier.
The awareness campaign is letting everybody know that Edita rebranded the packaging of the product, portrayed on a dark royal background with an ad copy that indicates “هوهوز ... مفيش أحلى من كدة" which translates to “HOHOs … Nothing is better”.
Surfaced during the first week of February, the campaign appeared with a big media plan, using uni-poles, billboards and double-decker poles in various locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Edita Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Egyptian Brand | Rebranding Campaign
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