Following their 10 years of glam celebrations on the billboards of Cairo, has once again branded their services with a promotional outdoor advertising campaign to announce their winter collection on The Winter Carnival.

“The Winter Carnival” is not only about “Fashion wear”, but it also includes “Home appliances”, “Consumer electronics” and “Personal care products” according to their ad copy with an amazing “Up to 50% discounts”. The visuals descriptively demonstrate the ad copy to make sure it catches the billboards viewers’ attention.

The campaign was seen during the third week of December, using uni-poles and mega-signs displayed on their usual Ring Road combination.

The Art & Science of OOH

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