If you’re seeking the perfect formula during your shopping experience, Buy One Get One (BOGO) Plus has hit the billboards of Cairo with an outdoor advertising campaign to introduce their brand to Egypt, Cairo’s viewers.
Using transactional marketing strategy, BOGO Plus is announcing that you can “Pay for one in cash and get the other one for free” with more than “180 brands” and “1150 coupons”, displayed on a dark red gradient background. As for the bottom space, it includes their hotline as a CTA, in addition to their sponsors such as Magic Planet, Tseppas, Kidzania Cairo, Burger King, Wafflicious, Abou Shakra and more.
The campaign was spotted during the third week of January, using uni-poles, mega-signs and billboards with a huge media plan across Greater Cairo.
Industry: Financial Services
Brand: BOGO Plus
Advertiser: BOGO Plus
OOH Size: Billboard | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Abou Shakra | Burger King | Magic Planet | Massive Campaign | Tseppas | Wafflicious | Kidzania Cairo
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