National Bank QNB Al Ahli has returned to the billboards of Cairo with an outdoor advertising campaign to promote their online banking service with Ma'ak online, after branding it on an OOH campaign last June. Since online banking services are becoming the future of the financial transactions and dealings; QNB Al Ahli has spared no efforts in catching up with the banking evolutions to make our lives easier with the youngsters as their wanted market segment. The visuals portray a young people setting comfortably with a laptop on his lap, enjoying his financial services. As for the ad copy, it explains Ma'ak online which translates to “Online with you”, “Join our clients with one click”. Other visuals have the details of the services in a long written ad copy, while the bottom space has a CTA of the bank's URL. Spotted during the first week of January, the campaign was seeing on uni-poles in different locations across Greater Cairo.
