Cairo’s billboards announce Egypt’s "Future of healthcare” lies in the hands of Vezeeta

Leading healthcare booking, Vezeeta.com resumes its mission with a huge outdoor advertising campaign to fill the billboards of Cairo with their vision to shape and enhance the medical services in Egypt, after their last outdoor campaign for the same purpose.

The campaign reinforces the transactional marketing strategy that Vezeeta has been using since their day one in the OOH arena, displaying different doctors for different medical specialties, while showing the rating of each one of them to introduce you to their App’s features. As for the ad copy, it strongly applies that the healthcare booking facilitator is The "Future of healthcare” hoping to see a tomorrow where no one is standing in lines to book a doctor’s appointment anymore.

The campaign jammed the city during the last week of December, turning to a huge media plan of mega-signs, double-decker poles, and a butterfly double-decker to spread their mission over various locations across Greater.