After spreading joy on an OOH campaign during the holiday season last December, Ora Developers reinforces its entertainment project Cairo Winter Wonderland at  ZED Park on the billboards of Cairo, adding more visuals to the table but with a creative OOH twist.

The campaign uses the same marketing strategies; Entertainment and event marketing with some of the old visuals there, adding more to them such as the balloon design and an open door to fit the ad copy "Open now" to encourage their audiences to get a ticket now, reinforcing their OOH existence on Egypt’s billboards to guarantee the word is spread about their fun winter project.  NRJ, OPPO, Cono, GLC and Banque Du Caire joined the crowed to sponsor the event, in addition to their previous existent sponsors.

The ongoing campaign was out there during the third week of December to redistribute its media plan and add more visuals and ad copy to create a great number of serials of uni-poles around this January across Zayed area and Cairo-Alex desert road.

ZED switches their outdoor media plan for Cairo Winter Wonderland-00
ZED switches their outdoor media plan for Cairo Winter Wonderland-00

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