The chocolate-filled teddy bear cake, Funday Boboo has landed the Egyptian outdoor advertising market to let people know them and announce their products’ details.
Since Funday Boboo’s main target audience is kids, the visuals include 2D animated design, featuring their main character Boboo in a vast green area and next to him is the “LE 3” worth different cakes. Regarding the ad copy, it elaborates “Boboo cake … Every cake is better than the other”.
Surfaced during the third week of February, the campaign is using double-decker poles, uni-poles and mega-signs in multiple locations across Greater Cairo.
Industry: Food & Beverages
Brand: Funday Boboo
OOH Size: Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Global Brand
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