Following their announcement of their EPL partnership on an OOH campaign, Coca-Cola Egypt has launched an outdoor campaign to fill the billboards of Cairo to stimulate your appetite and open your heart.

Coca-Cola is one of the companies that have been walking the emotional marketing strategy road for years, which can clearly be seen in their visuals and felt in their ad copy, achieving a great deal when it comes to establishing a relationship between the product and the consumer. The visuals portray a Coca-Cola shaped feast, and a gathering of many family members and friends around it, while the ad copy says “Stimulates your appetite and opens your heart” referring to the tasty beverage.

Appearing during the third week of January, the campaign can be seen on billboards, mega-signs, uni-poles and double-decker poles in different locations across Greater Cairo.

Coca-Cola uses emotional marketing strategy on Cairo’s billboards-00
Coca-Cola uses emotional marketing strategy on Cairo’s billboards-00

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