From traditional billboards to extraordinary die-cuts, Pepsi roles on an OOH campaign

Continuing to take the out-of-home audiences' breath away, PepsiCo Egypt is attracting people’s attention with an important change in their latest outdoor advertising campaign’s media plan for Pepsi to reinforce lemon and raspberry new flavor.

The rebranding campaign is still on the roads since its launching but with a turn of events to surprise everyone with more mockups and die-cuts with the same visuals that highlight the launch of their new flavors through the out-of-home market, including their digital display on the Sheraton building in Zamalek.

The campaign was on the ground during the second week of January with a huge media plan then switched their regular billboards into die-cuts to spice things up and spread more creativity in the same prime locations they used across Greater Cairo.