Known for their little but powerful appearances on Cairo’s billboard; adidas is back to the Egyptian OOH arena to kiss gravity goodbye after months of zero out-of-home activity since their June outdoor campaign.

Splitting the billboards of Cairo between black and white, adidas is famous for its chic outdoor campaigns and this one is no different than the others. The visuals are breathtaking with the adidas shoe dazzling and behind it is a loop that shows how fast this gear could go. while stating “Goodbye gravity”, adding that the product is “Available instore now”.  Worthy to be mentioned that adidas' campaig is running globally in different countries, featured on Dubai's billboards to make sure their campaign covers the MENA region.

The campaign appeared during the second week of January, using uni-poles, billboards, double-decker poles and mega-signs in different locations across Greater Cairo.

Kiss gravity goodbye because adidas is battling it on Cairo’s billboards-00
Kiss gravity goodbye because adidas is battling it on Cairo’s billboards-00

Campaign Credits

Industry: Fashion wear

Brand: Adidas

Advertiser: Adidas

OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Product Launch

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