Leading FMCG Company in Egypt & the Middle East Edita Egypt has released an outdoor advertising campaign to promote their yummy snack TODO on the billboards of Cairo, after two years of zero billboard action since their last outdoor campaign in March 2018. Famous for their humor appeal, Todo is sticking to their brand identity, including their message house and how they talk on an OOH campaign with an ad copy that says “تودو ماكس.. هتظبط جوعك” in Arabic slang that translates to “Todo Max … Will take care of your hunger”. As for the visuals, it include a turquoise background with the main character of the brand, while other visuals have their different flavors displayed. The campaign was spotted during the first week of January, using uni-poles, mega-signs and double-decker poles in various locations across Greater Cairo.
