After announcing the launch of their residential project O West on an outdoor campaign last March, Orascom Development is bringing it back to the OOH arena with a branding OOH campaign to display their community’s various services and features.

Inspired from their logo design, O West is using the O in their name in building their concept designing for this campaign in particular, where you will find world-class education, enjoy a non-stop dynamic life with their sports centers and fitness activities offered there, live the luxurious life you have been longing for with their culturally filled hubs, restaurants, enjoy the vast green spaces and more, where you can enjoy the “True town living”. The bottom space includes their logo, hotline, and website URL as a CTA for the billboards viewers.

The campaign started to spread during the first week of January, using uni-poles and a serial of billboards in different locations in Hyper Road.

Cairo’s billboards will indulge you in the “True town living” at O West-00
Cairo’s billboards will indulge you in the “True town living” at O West-00

Campaign Credits

Industry: Real Estate

Brand: O West

Advertiser: Orascom Development

OOH Size: Billboard | Gate | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Branding Campaign

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