The US-based snacks tycoon Kellogg’s has launched an outdoor advertising campaign to promote their different flavors on the billboards of Cairo.

The branding campaign is stressing on delivering the message that Pringles is now with “A much powerful taste with every crunchy bite”, while the visuals have their artwork split on the double-decker poles to catch the passengers attention.

The campaign was out there during the first week of January and can be seen on uni-poles, double-decker poles and billboards in many locations across Greater Cairo.

Pringles is going huge in Greater Cairo to brand their unique taste experience-00
Pringles is going huge in Greater Cairo to brand their unique taste experience-00

The Art & Science of OOH

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