Egyptian joint-stock company Ezz Eldeen Pharmacies Group has launched an outdoor advertising campaign to promote themselves on the billboards of Cairo.

The branding campaign is on the roads to resent both their brand identity and name in the minds of their potential clients and audiences, displaying their main color, name of the pharmacy and most importantly their tagline that is inspired from their name “الصحة عز” which translates to “Health is power”, adding visuals that are inspired from their multi-channel campaign with an ad copy that says "You need Ezz Pharmacies".

The campaign hit the roads during the first week of January, using uni-poles, double-decker poles, mega-signs and a serial of uni-poles in different locations across Greater Cairo.

Ezz Eldeen Pharmacies releases OOH branding campaign to prove “Health is power”-00
Ezz Eldeen Pharmacies releases OOH branding campaign to prove “Health is power”-00

The Art & Science of OOH

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