Global multinational pharmaceutical company and healthcare tycoon GSK is bringing back their No.1 dentist recommended toothpaste for sensitive teeth, Sensodyne, promoting their Deep Clean Gel on Cairo’s billboards.

 

With creative die-cuts to portray and highlight being “No.1 dentist recommended toothpaste for sensitive teeth” as their ad copy indicates, after teasing for the obvious weeks ago with the same ad copy with no brand mentioned. The visuals include a more close up look at their Deep Clean Gel all over the billboards with a huge size mockup of the toothpaste displayed to grab the viewers’ attention. 

 

Appearing during the last week of December, the campaign is using a special production of die-cuts and mockups, in addition to serials of uni-poles and billboards on the Ring Road.

GSK spreads creativity with Sensodyne’s mockups and die-cuts on Cairo’s billboards-00
GSK spreads creativity with Sensodyne’s mockups and die-cuts on Cairo’s billboards-00

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