Global multinational pharmaceutical company and healthcare tycoon GSK is bringing back their No.1 dentist recommended toothpaste for sensitive teeth, Sensodyne, promoting their Deep Clean Gel on Cairo’s billboards.
With creative die-cuts to portray and highlight being “No.1 dentist recommended toothpaste for sensitive teeth” as their ad copy indicates, after teasing for the obvious weeks ago with the same ad copy with no brand mentioned. The visuals include a more close up look at their Deep Clean Gel all over the billboards with a huge size mockup of the toothpaste displayed to grab the viewers’ attention.
Appearing during the
last week of December, the campaign is using a special production of die-cuts
and mockups, in addition to serials of uni-poles and billboards on the Ring
Industry: Cosmetics & Personal Care
OOH Size: Billboard | die-cut | Gate | Uni-Pole
Region: North Africa
Tags: Mock-up | Special Production | Deep Clean Gel
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