Developing with passion, thinking about the humans inhabiting the area instead of the area built itself, Namaa, a real estate developer which name is driven from the Arabic word that means “growth” has released a branding outdoor advertising campaign to throw sophistication and nobility on the billboards of Cairo.

Using emotional marketing with their audiences and relationship marketing with their clients, Namaa is blending the business professionality with the nobility and kindness of a developer who is main mission is people. The visuals include a close up to buildings they built, capturing a moment to thank some of their clients such as Nestlé, Lafarge, B.Tech, Regus, Naqla, Sprint, Almasreq Bank and more. As for the ad copy, it says “أنت من يجعل للمكان مكانة“ which translates to “You’re the one building statues for spaces”.

The campaign surfaced during the second week of January and can be seen on billboards, uni-poles, mega-signs and double-decker poles in many locations across Greater Cairo.

Namaa uses Cairo’s billboards to thank their partners in success in a noble way-00
Namaa uses Cairo’s billboards to thank their partners in success in a noble way-00

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