Two creative OOH campaigns in a row are released by IDJ Egypt, Almarai’s advertiser, since their last outdoor advertiser campaign in July to force their die-cut power on the billboards of Cairo. And again Almarai is launching a rebranding outdoor campaign to show off their new packaging design to the world. With a target segmentation scope that is directed to kids, the product is defiantly shooting for the youngsters while the campaign’s ad copy is talking to their parents, “دايمًا بتراعي شقاوتهم” which translates to “Always taking their hyper-energy into account”, elaborating that it’s “A new bottle” that is far more “Easy to open”. The campaign started to pop up on the roads during January’s first week, using a butterfly, double-decker poles and mega-signs and special production of a –die-cut- to decorate Cairo’s billboards in multiple locations.
