Parallel to Snicker’s OOH campaign; Mars Egypt once again hits the roads with an outdoor advertising campaign to promote Extra Gum; Mars Wrigely’s first-ever sugar-free product to make you “Extra fresh”.

The blue color is fully integrated with the ice-cold visuals, adding “New” to refer to the new flavors introduced, which are also “Sugar-free” for “A fresh breath and a better smile”. Spreading more creativity on the roads, Extra Gum has turned to die-cuts that for sure will catch the driver’s and passenger's eyes on the roads.

Appearing on the roads during the first week of January, the campaign uses uni-poles, double-decker poles, mega-signs, billboards, in addition to a special production –die-cut- to splash more creativity on Cairo’s billboards.

Mars Egypt advertises Extra Gum to make your breath “Extra fresh”-00
Mars Egypt advertises Extra Gum to make your breath “Extra fresh”-00

The Art & Science of OOH

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