Parallel to Snicker’s OOH campaign; Mars Egypt once again hits the roads with an outdoor advertising campaign to promote Extra Gum; Mars Wrigely’s first-ever sugar-free product to make you “Extra fresh”.
The blue color is fully integrated with the ice-cold visuals, adding “New” to refer to the new flavors introduced, which are also “Sugar-free” for “A fresh breath and a better smile”. Spreading more creativity on the roads, Extra Gum has turned to die-cuts that for sure will catch the driver’s and passenger's eyes on the roads.
Appearing on the roads during the first week of January, the campaign uses uni-poles, double-decker poles, mega-signs, billboards, in addition to a special production –die-cut- to splash more creativity on Cairo’s billboards.
Industry: Food & Beverages
Brand: Extra Gum
Advertiser: Mars Egypt
OOH Size: Billboard | die-cut | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Product Launch | Special Production
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