Cairo’s billboards invite you to use Snickers Dark before it disappears

American global manufacturer of confectionary Mars Egypt has released another outdoor advertising campaign to promote Snickers’ limited edition of Snickers Dark, after their last out-of-home campaign during the CAF. 

Similar to their usual design template, the campaign is using the same style of artwork but with a new ad copy to announce “Snickers dark”, explaining that this invention is “For a limited time” and the delicious bar will make your mouth drool of joy once you see the drippings of chocolate slipping down there.

The campaign popped up on the roads during the first week of January and can be seen on uni-poles, double-decker poles, mega-signs and billboards in various locations across Greater Cairo.