Egypt’s telecom company Etisalat Misr has released another hit to bring back Demagh Tanya (Out of the box thinkers) Tariff where you can customize your bundle to the billboards of Cairo, gathering all the trends, highlights and social media bangs of 2019 in one outdoor advertising campaign.

The multi-channel campaign is fully integrated with each other, featuring different social media stars, trap artists and more, just like their strategy for the same tariff at the beginning of 2019 where they future all the SM hits from 2018. The visuals have their branded green color, featuring Disco Masr band, trap artist Wegz, vlogger Ahmed Basyouni, folk singer Abd El Basset Hamouda and more are gathered in one campaign to reflect the essence and core of “Demagh Tanya”, picking whatever bundle that suits your mindset. The ad copy suggests "Customize your bundle", adding "It's all now up to your mind".

Spotted on the billboards of Cairo during January’s first week, the campaign is using double-decker poles, uni-poles and billboards in many locations across Greater Cairo.

Demagh Tanya by Etisalat once again brings the year’s trends on Cairo’s billboards-00
Demagh Tanya by Etisalat once again brings the year’s trends on Cairo’s billboards-00

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