Toshiba reinforces their Android TV with a promotional OOH campaign

After releasing its android TV with Amr Wahba on an outdoor campaign last December, Toshiba is reinforcing the same product with another outdoor advertising campaign, this time providing a huge promotion that will blow your mind away.

Offers and promotions are usually known for increasing sales which will, later on, affect the brand’s ROI, this is why El Araby is focusing on “A 65’’ screen TV with a 40’’ screen TV for free”, displaying the two screens on a red background and a gift ribbon rapping the billboards of Cairo to add some festive vibes. The bottom side includes their contact information for any more details needed.

The campaign was out there during the last week of December, using double-decker poles and uni-poles in many locations across Greater Cairo.