With their brand ambassador of one year former football player Hazem Emam, consumer electronics and home appliances brand LG is back to the roads of Cairo to promote their LG ThinQ AI TV to catch up with January’s offers.

The campaign is using celebrity endorsement marketing tactic with visuals that have the football star Hazem Emam promoting the “ThinQ AI TV” according to the billboards of Cairo, adding the offer’s specifics on another copy. Other visuals have a dark background and the name of the TV to reflect the elegance of the brand.


The campaign popped up on the roads during the last week of December, using uni-poles, mega-signs and double-decker poles in various locations across Greater Cairo.

LG uses Hazem Emama ThinQ AI TV advocator on an outdoor campaign-00
LG uses Hazem Emama ThinQ AI TV advocator on an outdoor campaign-00

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