With their brand ambassador of one year former football player Hazem Emam, consumer electronics and home appliances brand LG is back to the roads of Cairo to promote their LG ThinQ AI TV to catch up with January’s offers.
The campaign is using celebrity endorsement marketing tactic
with visuals that have the football star Hazem Emam promoting the “ThinQ AI TV”
according to the billboards of Cairo, adding the offer’s specifics on another
copy. Other visuals have a dark background and the name of the TV to reflect the
elegance of the brand.
The campaign popped up on the roads during the last week of
December, using uni-poles, mega-signs and double-decker poles in various
locations across Greater Cairo.
Industry: Consumer Electronics
Advertiser: LG Egypt
OOH Size: Double-decker Pole | Mega-Sign | T-pole | Uni-Pole
Region: North Africa
Tags: Brand Ambassador | Hazem Emam | ThinQ AI TV
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