A group of Companies pioneering in the construction and operation facilities with an aim to provide a better lifestyle, combining the modern architecture that sells with the quality of the well-established architecture, Better Home has landed the OOH scene to promote their mixed-use project Midtown New Capital, after a year of zero OOH activity since their OOH campaign in 2018.
With a branding outdoor campaign, the advertiser is introducing themselves to the people of Greater Cairo with a royal blue background and their name in a huge white font that represents new beginnings and an ad copy that says "أهل العاصمة" which translates to "The capital people". While the bottom side has their different mixed-use services; “Apartments & villas”, “Commercial shops” and finally “Administrative offices”, in addition to the advertiser’s logo and hotline for any needed information.
Hitting the roads during the last few days of December, the extremely huge campaign has turned to a well-distributed media plan, using uni-poles, double-decker poles and billboards in many locations across Greater Cairo.
Industry: Real Estate
Brand: Midtown New Capital
Advertiser: Better Home
OOH Size: Billboard | Double-decker Pole | Uni-Pole | Butterfly
Region: North Africa
Tags: Massive Campaign | Mixed-use Project | New Cairo
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