Famous for their long history for supporting football teams and fans, one of the oldest cold beverages companies in the world Coca-Cola Egypt has released a rebranding outdoor advertising campaign, using the billboards of Cairo to announce their partnership of the premier league as their official soft drink.
Launching multiple rebranding campaigns over the years especially to support football or as the English people call it “Soccer”; the beverages company has lately supported the Egyptian National Team during the AFCON, and before that providing the National Team’s T-Shirts with Tamer Hosny in 2018 and again on an OOH campaign in May and again on Cairo’s billboards in June, just like what they did on their out-of-home campaign "Your t-shirt is your flag" in 2017. This campaign is filled with the same vibes and lively energy they embrace on every campaign they have worked on since day one for their brand on the OOH scene with an ad copy that says “Drink. Play. Travel” with the “Official sponsor soft drink partner of the premier league” and lots of Coca Cans with the team members on it.
Using billboards and double-decker poles, the campaign has been spreading on the roads during the last week of December in various locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Coca-Cola Egypt
OOH Size: Billboard | Double-decker Pole
Region: North Africa
Tags: Premier League | Rebranding Campaign
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