After introducing AEON North Tower last October to the OOH world; Marakez is carrying on with their outdoor advertising strategy to actively bring AEON to the scene, this time introducing AEON Courtyards. Turning to real-life images from their project to express their credibility, high-quality and standard of elegance; Marakez has made it clear that this is not a 3D conceptual design, it’s a real one. The visuals have this royal blue color that vibes with calmness, while the ad copy is straight to the point, announcing “AEON Courtyards”, “Delivering now”. The bottom side is reserved for the advertiser’s hotline as a CTA. The campaign was launched during the first week of December, using mega-signs, uni-poles and a butterfly in multiple locations across Greater Cairo.
