The celebrations vibes of the fast-food chain completing 25 years of McDonald’s on the billboards of Cairo have reached an end; getting back to their marketing strategy of promoting their delicious sandwiches and special offers on an outdoor advertising campaign.

“Not all big is grand” that is the campaign target that has been perfectly delivered with their integrated ad copy and visuals, where the visuals are totally complimentary, showing two huge sandwiches; “Grand chicken premier” and “Grand chicken spicy”. The bottom space is booked for their hotline, in addition to their website URL they have been promoting all along to encourage people to order online.

The campaign was out there during the last week of December, using uni-poles, double-decker poles and billboards in multiple locations across Greater Cairo.

McDonald’s makes some noise on Cairo’s billboards with their grand sandwiches-00
McDonald’s makes some noise on Cairo’s billboards with their grand sandwiches-00

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