Following their OOH campaign last July, Majesty International School has released another out-of-home campaign to promote their different qualities and activities, spreading the word that they are “Learning to lead”.

                                                                                                             

With a dark green background, the visuals are showing many kids that tend to different things, one holding books, one using a musical instrument and the other is more interested in sports to ensure that they support the variety of kids’ choices and ambitions. The lead ad copy empowers “Learning to lead”.

 

The campaign surfaced during the last week of November, using uni-poles, mega-signs, billboards in many locations, in addition to a die-cut special production across the 6th of October City and Giza districts.

MIS is bringing up kids that are “Learning to lead” on an outdoor campaign-00
MIS is bringing up kids that are “Learning to lead” on an outdoor campaign-00

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