Fried chicken franchise Zack’s is out there on the billboards of Cairo with a branding outdoor advertising campaign to advertise their quality, size and deliciousness. The branding campaign is using a dark brick-like background to be its showcase, with the logo of the famous franchise and the master ad copy that indicates “الحجم يخوف بس الطعم يجنن” which translates to “A size to intimidate you but a taste to blow your mind away”. Other visuals have a hard to read ad copy with a dark font displayed on a dark background, while another visual has الصغير عندنا كبير عندهم which means Our small size is their large to refer to their unusually big sandwiches. The bottom size has its hotline for any further information and their partners in crims; Coca-Cola and Farm Frites. The campaign hit the roads during the third week of December, using uni-poles and billboards in many locations across Greater Cairo.
