Bonjorno Café reveals on an outdoor campaign “The Café lies in the Sachet”

Egyptian company Carvana Foods has released a new outdoor advertising campaign to advertise Bonjorno Café across different areas in Cairo, Egypt’s billboards. 

The campaign is promoting their rich flavors, highlighting that they provide instant coffee happiness in a sachet. The ad copy seems is using translation, saying “الكافيه في الساشيه” which is mainly written to create a word harmony, creating music to the ears, the slogan translates to “The café is in the sachet”, which is a part of their multi-channel campaign to highlight that Bonjorno will make you enjoy your coffee and only your coffee. 

Appearing during the third week of December, the campaign uses billboards, double-decker poles and uni-poles in many locations across Greater Cairo.