Egyptian company Carvana Foods has released a new outdoor advertising campaign to advertise Bonjorno Café across different areas in Cairo, Egypt’s billboards.
The campaign is
promoting their rich flavors, highlighting that they provide instant coffee
happiness in a sachet. The ad copy seems is using translation, saying “الكافيه في الساشيه” which is mainly written to create a word harmony, creating music to the ears, the slogan translates to “The café is in the sachet”, which is a part of their multi-channel campaign to highlight that Bonjorno will make you enjoy your coffee and only your coffee.
Appearing during the
third week of December, the campaign uses billboards, double-decker poles and
uni-poles in many locations across Greater Cairo.
Industry: Food & Beverages
Brand: Bonjorno Café
Advertiser: Carvana Foods
OOH Size: Double-decker Pole | Gate | Uni-Pole | Billboard
Region: North Africa
Tags: Multi-Channel Campaign
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