Egyptian company Carvana Foods has released a new outdoor advertising campaign to advertise Bonjorno Café across different areas in Cairo, Egypt’s billboards. The campaign is promoting their rich flavors, highlighting that they provide instant coffee happiness in a sachet. The ad copy seems is using translation, saying “الكافيه في الساشيه” which is mainly written to create word harmony, creating music to the ears, the slogan translates to “The café is in the sachet”, which is a part of their multi-channel campaign to highlight that Bonjorno will make you enjoy your coffee and only your coffee. Appearing during the third week of December, the campaign uses billboards, double-decker poles and uni-poles in many locations across Greater Cairo.
