The delicious international snack brand Cheetos is back to promote their popcorn product on a reposted outdoor advertising campaign, after introducing it to the OOH market for the first time on an out-of-home campaign in July.

Repeating the visuals and copy from their last campaign for the same product, Cheetos is reinforcing its brand positioning in the Egyptian OOH market to refresh the audiences’ memories about their brand. The visuals have bright colors to suit their brand’s identity and nature, in addition to a slang copy that means “Explosive & Cool”. The reposted campaign has a smaller media plan, missing some of their previous locations in addition to their famous die-cuts. 

The campaign was released during the third week of December, using mega-sign, uni-poles and double-decker poles in various locations across Greater Cairo.

PepsiCo Egypt releases a reposted OOH campaign for Cheetos-00
PepsiCo Egypt releases a reposted OOH campaign for Cheetos-00

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