Cairo Winter Wonderland brightens the holidays with an OOH campaign

Because the real estate experience could be fun too, Ora developers decided to spice it up and spread joy during the holiday season with their latest creation Cairo Winter Wonderland at ZED Park located in ZED El Sheikh Zayed.

Ice rink experience, carnival zone, an exclusive 50 m Ferris wheel, figure skating and more are the actives that you can’t miss enjoying at Cairo Winter Wonderland. The visuals are creating a fairy tale feeling with the huge Ferries wheel in the back and lots of houses with western design and style are lighting up, each includes a different experience, while the ad copy has a wintery font that suits the holidays well, stating “Cairo Winter Wonderland Zed Park”. The bottom space announces that the event is hosted by ZED El Sheikh Zayed and media partner Promo Media, in addition to the logos of JWT Experience and Alchemy Project.

The campaign was released during the second week of December, using serials of uni-poles and mega-signs in many locations across Giza's different districts.