Telecom operator Orange has taken to the streets of Greater Cairo to launch a teaser outdoor campaign to make everyone anticipate the upcoming surprise with former football player Hazem Emam.  

 

The OOH campaign is making people anxious, asking them to “Wait for the fox challenge from Orange”, also encouraging you with a CTA to “Subscribe to Live with Hazem service” and a number to dial. As for the breathtaking visuals, it only needed to include the good-looking football star in an elegant cloth and an insightful look. The visuals have the logos of Victory Link and FAM Digital as their official sponsors. 

 

Jamming the roads since the first week of December, the campaign is using uni-pole, billboards and double-decker poles in many locations across Greater Cairo.

 

Stay tuned till we reveal the challenge and what’s beyond!

Orange teases with the Fox challenge on Cairo’s billboards-00
Orange teases with the Fox challenge on Cairo’s billboards-00

The Art & Science of OOH

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