One of the home appliances industry leaders El Araby
Group has released a new outdoor advertising campaign to promote Toshiba’s Android TV, featuring comedian star Amr Wahba to be their brand ambassador on the billboards of Cairo, following El Araby’s discounts mania on an OOH
campaign last month.
The campaign is based on celebrity branding marketing strategy to attract the comedian’s lovers and use the humor appeal in their ad, featuring Amr Wahba leaning on the smart TV with a happy look on his face, feeling that he won a great bargain with his “Toshiba’s Android TV”, adding that it’s “And lots of things” playing on words on their ad copy to match the fun vibes on the billboards. The TV screen shows that you can stream “Youtube” and “Netflix”, play games and own a 16GB of memory storage.
The campaign filled
the roads during the first week of December, using uni-poles, double-decker
pole and a butterfly in various locations across our beloved Greater Cairo.
Industry: Consumer Electronics
Advertiser: El Araby Group
OOH Size: Double-decker Pole | Gate | Uni-Pole | Butterfly
Region: North Africa
Tags: Amr Wahba | Multi-Channel Campaign | Android TV
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