their cross-promotion campaign with Glovo; one of the most successful organizations in the Middle East region Americana Group has released
an outdoor advertising campaign to promote KFC’s festive buckets on the billboards of Cairo, Egypt.
The visuals have a
vibrant background with KFC’s branded red color that is known for increasing
the apatite according to the psychology of colors. Also, a bokeh light effect
is displayed on a wooden surface that goes with the whole palette. The
delicious bucket is attracting the eyes with its components and the ad copy
states “Festive buckets” from “KFC”. The bottom side has its website URL as a
call-to-action for viewers to order online, directly from the website.
surfaced during the first week of December and can be seen on uni-poles,
billboards and double-decker poles in multiple locations across Greater
Advertiser: Americana Group
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
OOH Agency: PHD Media
Region: North Africa
Tags: Product Launch | QSR (Quick Service Restaurant) | Festive Buckets
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