Egyptian folk-singer Hakim has launched a new outdoor advertising campaign to promote his new album release “El Ragel El Sah” to accompany us this season.

One of the 90’s folk music landmarks; Hakim has established a wide range of fans and lovers by his side, bringing them his latest album for 2019 “El Ragel El Sah”. The ad is displayed on a blue background, the ad copy “El Ragel El Sah” which translates to “The right man”, with his nickname “The lion of Egypt”. Telecom operator Orange is “Exclusively for Orange’s clients, be the first one to hear the album” and a number to call, also adding Victory Link's logo, a call tone service provider and a full-fledged Technology Company, working in so many different industries over the past years.

The campaign took off during the first week of December, using double-decker poles and uni-poles in many locations across Greater Cairo.

"The lion of Egypt" releases his album “El Ragel El Sah” on Cairo’s billboards-00
"The lion of Egypt" releases his album “El Ragel El Sah” on Cairo’s billboards-00

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