A new OOH campaign from Nile University announces the opening of applications for their university degrees, in partnership with Ohio State University.

The ahleya institution has become a regional leader in technology and business education since its inauguration in 2007. Their Wireless Intelligent Networks Center (WINC) has opened many ways of collaboration with international institutions worldwide, such as OSU included in this outdoor campaign.

The ads showcase students surrounded by education motifs that acquire relevance with the special die-cut in some of the billboards. The ad copy is minimal and straightforward, and simply calls viewers to “Apply now”, providing the website and hotline details.

Launched in the first week of July, the campaign is wide in reach and uses varied outdoor formats, such as Double-deckers, Megas, Uni-poles, Lightboxes, Flags, and Gates, as well as DOOH.

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