Snacks and crackers advertiser Egypt Foods has invaded the billboards of Cairo with their brand Cono with an outdoor advertising campaign to promote three new products that have joined their snacks family recently.

The campaign target was clearly to reach their main target audiences; kids, this can be seen on the illustrations used in the visuals and the die-cuts structure, on an orange background to give a playful and energetic vibe to the campaign, adding die-cuts to attract their target audiences attention. The ad copy introduces the three products by stating “Cono is different”, to express their uniqueness with “Cono popcorn”, “Cono Cones” and “Cono Puffs”.

Popping up on the roads during the first week of December, the massive campaign is using billboards, uni-poles and mega-signs and special production –die-cuts- on lots of outdoor combinations in various locations across Greater Cairo.

Cono proves they are different on an OOH campaign-00
Cono proves they are different on an OOH campaign-00

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