Celebrating 10 years long on the billboards of Cairo; Egyptian International Motors (EIM) has launched an anniversary campaign to share their success with the French car model Renault on an outdoor advertising campaign.

The outdoor market has been a witness on EIM’s success with Renault over the years, launching together different car models such as Renault Megane, Renault Kadjar, Renault Duster and more. The visuals have a celebratory and festive vibes, yet still keeping their elegant look perfectly with Sandero, Logan and Sandero Stepaway displayed as part of the “Logan family”, expressing emotionally that “The Logan family … 10 years growing up with you” and in the background, there is Greater Cairo and neon lights stating “10 years success in Egypt”. The bottom side has its hotline, SM contact information and one more slogan stating “Logan family”, “Right behind you from the beginning” and their partner in crime and also gas Total Quartz.

The campaign appeared during the first week of December, using uni-poles, mega-signs, billboards and double-decker poles in various locations across Greater Cairo.

Renault launches an anniversary campaign to celebrate on Cairo’s billboards-00
Renault launches an anniversary campaign to celebrate on Cairo’s billboards-00

The Art & Science of OOH

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