In the light of celebrating 25 years of happiness on the billboards of Cairo, the one QSR that you love and loved by them; McDonald’s is carrying on with their on fire outdoor strategy to fire up more special promotion, linking all of them to the number 25 that represents their years in the Egyptian out-of-home market.

After launching their first OOH campaign to announce their anniversary, then announcing their birthday party with Amr Diab, to follow up with their audiences with a series of promotional campaigns that started in late November. On the same yellow branded background that they have been using for more than two decades, McDonald’s is spreading cash on the billboards to announce by their ad copy that you can enjoy on “25 days, win every day EGP 25,000 cash”. The bottom side has its slogan “25 years loving it … 25 years loving you”.

Appearing during the last week of November, the campaign can be seen uni-poles and billboards on several locations across Greater Cairo.

McDonald’s continues with its active promotional ongoing campaign-00
McDonald’s continues with its active promotional ongoing campaign-00

Campaign Credits

Industry: Foodservice

Brand: McDonald's

Advertiser: Manfoods

OOH Size: Billboard | Gate | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Promotional Campaign | QSR | 25 Years of McDonald's

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